Defining Moments & Ethical decisions in Crisis

Business Communication & Ethics, Week8 Summary, 5/29/12
Jack Welch Management Institute

Key learning this week include:

(1) Connect mission and values as a company navigates through change.
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The mission needs to change depending on marketplace conditions.
The values need to be modified to support the mission.

(2) Ethical decisions require due deliberation to differentiate between doing right and wrong.
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(3) Defining moments in our life arise when we need to differentiate between right and right choices.
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It is in those special moments when a decision needs to be made between two right choices when one discovers one's truly cherished core values

(4) Model core values through actions and lead as a role model, over and above using published
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documents

(5) Crisis communication framework of JWMI needs to be internalized
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Analysis of Toyota pedal recall communication versus Tylenol's crisis handling gives great insights.
The Jack Welch crisis management and communication methodology is robust and based on sound reasoning.

Dr DP