JWI 505 Business Communication & Ethics - Week5 Summary - 5/6/12
***********************************************************
I do many presentations a day at work and I thought I knew what I was doing.
How wrong I was !
It felt like witnessing a sculpture being chiseled away. 90% of the clutter in my long held "presentation mindset" is now gone.
I am prepared to keep the audience's need at the top of my mind, focus sharply on the heart of the matter.
There will be more of simplicity and clarity to drive change and less of clutter in the charts.
To make the presentation lively, I will use anecdotes, right mix of data, brevity and fairness.
I will reassure audience upfront that I will be brief (8-10 min), and what I have to say is going to be important for them. I will try harder to avoid wordy charts and aim to speak to the audience directly to convey main message.
I will use Duarte's 5 principles - treat audience as king; move the audience with ideas; help audience see what I am saying through visuals; create interesting designs; break dependence on slides, making eye contact and choose to use slides as background scenery.
I will work harder to make the message of my presentation stick with a memorable, direct, quick and authentic approach.
Importantly I commit to not bore everyone with tiny fonts, convoluted charts, excess statistics, irrelevant bells whistles !
I understand clearly that my goal is to wow the audience by approaching my presentation as a production. By incorporating a theme, an outline, transitions, demos I will make it easier for the audience to follow.
I will never lose sight of my ultimate objective - to dazzle the audience with something new and relevant that they can use to drive change as they walk out the door.
By adding a little bit of drama and humor I think I can make it fun for the audience and me as well.
My detailed takeaways from this class are shown below.
I will use this checklist for a thorough review of my presentations health before it goes out my door.
Finally, I commit to rehearsing - something I always tell myself over the years but never do.
This is the turning point. I will get my act together and do the presentations right going forward.
What an excellent class this is !
Dr DP
Business Communication & Ethics, JWI 505 Week5 Summary
***********************************************************************
Essential components of a great business presentation
*****************************************************************
Importance of simplicity and clarity in presentations
************************************************************
"Real leaders do not need clutter; Insecure managers create complexity" Jack Welch
I. Week5 Lecture 1 - Accessories of a Great Business Pitch
*********************************************************************
1. Content is king - Give audience something to take out the door
***************************************************************************
Anecdotes - personal stories that stick, memorable; move your audience positively
*********
Data - mix data & analysis concisely
*****
Credibility - display emotion
***********
Humor - carefully
*****
Brevity - cut back; be brief, sincere
********
Fairness - be unbiased
*********
2. Powerpoint
*****************
Title slide - cut out useless info
Reassure audience - only 8 min; it's going to be important for them; avoid wordy charts; speak to audience to convey main message
Bullets - 7 words; no eye test
Slides with no words - consider
3. Nancy Duarte's 5 Rules for Effective Presentation - Stand Apart & Be Different
******************************************************************************************
KEEP AUDIENCE NEEDS AT TOP OF MIND
*****************************************************
Launch products, align employees, increase company value, propel global causes
(a) Treat your audience as king - treat like royalty; meet their needs; what you can do for them; why they should adopt your view; what steps they to follow
(b) Spread ideas and move people - message, thought, convey meaning; powerful moving imagery; sequential build suspense; thought provoking video change minds &hearts
(c) Help them see what you are saying - verbal/visual; picture chart diagram; consistent treatment to graphics; attract audience
(d) Practice design, not decoration - destuff de-decorate; 90% creative process is destructive; one main point; one word; one picture; one item at a time - make choice take chance be change;
(e) Cultivate healthy relationship with slides & audience - break dependence on slide; reduce text to few words; rest of info in notes; practice; digital scenery; connect eye to eye with audience
4. Make it Stick - Memorable, Direct, Quick, Authentic
**************************************************************
What will the audience remember from my presentation? What will they be inspired to write down? What will they truly get out of it?
Will this presentation help them in their business lives? And how?
Will this presentation help you in your business life?
Make every minute count
Don't bore everyone with tiny fonts, convoluted charts, excess statistics, irrelevant bells whistles
II. How to become an Authentic Speaker, Nick Morgan, HBR, Nov 2008
******************************************************************
Goal: To deliver a compelling presentation
Never let the pain and difficulty obscure your joy in performing
Be human, engaging, with emotion, energy, excitement
1. Be Authentic to inspire others to put in extraordinary efforts - stay away from Calculated, insincere, not real, phony presentations
**********************************************************************
2. Preparation is important
*******************************
3. Body Gestures precedes thought - impulses for body gestures come ahead of speaking
*****************************************
Natural body language conveys an emotion, revealed often before articulation
body gestures indicate the words that will come next
4. Emotion - Make a powerful bond with the audience with Emotion & Four aims mind-set:
************
Be Open - Be open with audience: Relax; be natural
***********
Connect - Connect with audience: early on in the speech
**********
Passion - Be passionate about your topic: feel deeply about the topic
*******
Remember why you are giving the speech
be excited about the prospects of the company; or worried about bleak outlook
Listen - to spoken/unspoken messages from your audience:
******* are they excited about future? worried about sales news ? hopeful about keeping jobs after merger ?
III . Week5 Lecture2
**********************
It's Showtime !
******************
1. Rehearse - alone; with colleagues
2. Carmine Gallo Steve Jobs Keynote Analysis
******************************************
Convey Info => Inspire
***********************
Who does the best job of that in the word
Macworld2008 - there is something in the Air today (Macbook Air)
unveil a single headline that sets the theme - today Apple is going to reinvent the phone
Theme - Make it clear and consistent; "today we make it easier to make quota"; memorable & sets direction
A reason to listen - so I have got four things I would like to talk about with you today; let's get started
Always provide outline - verbally open close section with transition in between
Make it easy for listeners to follow story; use outline
Wow the audience - Extraordinary year for apple; amazing cool passionate enthusiastic incredible unbelievable awesome
Not stiff formal lacking pizzazz; be passionate & demonstrate enthu
permission to have fun and be excited about what you do
Sell experience - not hardware
Make numbers and statistics meaningful - 20,000 iphones every day on average
Give context to numbers - 12 GigaBytes; listen to music while traveling to moon and back
Make it visual - Easy on eyes visual, simple not overwhelming; don't fill with mind numbing data text charts
Very little text, 1-3 images - paint a picture; short on bullet points; big on visuals
To inspire treat it like a show - ebbs flows themes transitions video clips demos guests dramatic flair
Macbook Air - open Manila envelope, pull laptop out; feel for how thin it is
Identify one memorable moment of your presentation - ahead of time; build up to it
Rehearse Rehearse Rehearse - spend hours to practice; perfectly synchronized; effortless
Steve Jobs creates Extravaganza, a dazzling presentation
One more thing - add to the drama at the end
Add new product, feature
Introduce the band - heightens the band; added bonus
Approach as an event - a production with a strong opening; product demo; strong conclusion, encore
IV. Received Feedback on Presentation - Smarter Planet from lifelong learning
************************************************************************************************************
Reduce text, ensure Agenda & Closing slides are linked, add slide for skeptics, do a thorough check to pass the presentation rules above
***********************************************************
I do many presentations a day at work and I thought I knew what I was doing.
How wrong I was !
It felt like witnessing a sculpture being chiseled away. 90% of the clutter in my long held "presentation mindset" is now gone.
I am prepared to keep the audience's need at the top of my mind, focus sharply on the heart of the matter.
There will be more of simplicity and clarity to drive change and less of clutter in the charts.
To make the presentation lively, I will use anecdotes, right mix of data, brevity and fairness.
I will reassure audience upfront that I will be brief (8-10 min), and what I have to say is going to be important for them. I will try harder to avoid wordy charts and aim to speak to the audience directly to convey main message.
I will use Duarte's 5 principles - treat audience as king; move the audience with ideas; help audience see what I am saying through visuals; create interesting designs; break dependence on slides, making eye contact and choose to use slides as background scenery.
I will work harder to make the message of my presentation stick with a memorable, direct, quick and authentic approach.
Importantly I commit to not bore everyone with tiny fonts, convoluted charts, excess statistics, irrelevant bells whistles !
I understand clearly that my goal is to wow the audience by approaching my presentation as a production. By incorporating a theme, an outline, transitions, demos I will make it easier for the audience to follow.
I will never lose sight of my ultimate objective - to dazzle the audience with something new and relevant that they can use to drive change as they walk out the door.
By adding a little bit of drama and humor I think I can make it fun for the audience and me as well.
My detailed takeaways from this class are shown below.
I will use this checklist for a thorough review of my presentations health before it goes out my door.
Finally, I commit to rehearsing - something I always tell myself over the years but never do.
This is the turning point. I will get my act together and do the presentations right going forward.
What an excellent class this is !
Dr DP
Business Communication & Ethics, JWI 505 Week5 Summary
***********************************************************************
Essential components of a great business presentation
*****************************************************************
Importance of simplicity and clarity in presentations
************************************************************
"Real leaders do not need clutter; Insecure managers create complexity" Jack Welch
I. Week5 Lecture 1 - Accessories of a Great Business Pitch
*********************************************************************
1. Content is king - Give audience something to take out the door
***************************************************************************
Anecdotes - personal stories that stick, memorable; move your audience positively
*********
Data - mix data & analysis concisely
*****
Credibility - display emotion
***********
Humor - carefully
*****
Brevity - cut back; be brief, sincere
********
Fairness - be unbiased
*********
2. Powerpoint
*****************
Title slide - cut out useless info
Reassure audience - only 8 min; it's going to be important for them; avoid wordy charts; speak to audience to convey main message
Bullets - 7 words; no eye test
Slides with no words - consider
3. Nancy Duarte's 5 Rules for Effective Presentation - Stand Apart & Be Different
******************************************************************************************
KEEP AUDIENCE NEEDS AT TOP OF MIND
*****************************************************
Launch products, align employees, increase company value, propel global causes
(a) Treat your audience as king - treat like royalty; meet their needs; what you can do for them; why they should adopt your view; what steps they to follow
(b) Spread ideas and move people - message, thought, convey meaning; powerful moving imagery; sequential build suspense; thought provoking video change minds &hearts
(c) Help them see what you are saying - verbal/visual; picture chart diagram; consistent treatment to graphics; attract audience
(d) Practice design, not decoration - destuff de-decorate; 90% creative process is destructive; one main point; one word; one picture; one item at a time - make choice take chance be change;
(e) Cultivate healthy relationship with slides & audience - break dependence on slide; reduce text to few words; rest of info in notes; practice; digital scenery; connect eye to eye with audience
4. Make it Stick - Memorable, Direct, Quick, Authentic
**************************************************************
What will the audience remember from my presentation? What will they be inspired to write down? What will they truly get out of it?
Will this presentation help them in their business lives? And how?
Will this presentation help you in your business life?
Make every minute count
Don't bore everyone with tiny fonts, convoluted charts, excess statistics, irrelevant bells whistles
II. How to become an Authentic Speaker, Nick Morgan, HBR, Nov 2008
******************************************************************
Goal: To deliver a compelling presentation
Never let the pain and difficulty obscure your joy in performing
Be human, engaging, with emotion, energy, excitement
1. Be Authentic to inspire others to put in extraordinary efforts - stay away from Calculated, insincere, not real, phony presentations
**********************************************************************
2. Preparation is important
*******************************
3. Body Gestures precedes thought - impulses for body gestures come ahead of speaking
*****************************************
Natural body language conveys an emotion, revealed often before articulation
body gestures indicate the words that will come next
4. Emotion - Make a powerful bond with the audience with Emotion & Four aims mind-set:
************
Be Open - Be open with audience: Relax; be natural
***********
Connect - Connect with audience: early on in the speech
**********
Passion - Be passionate about your topic: feel deeply about the topic
*******
Remember why you are giving the speech
be excited about the prospects of the company; or worried about bleak outlook
Listen - to spoken/unspoken messages from your audience:
******* are they excited about future? worried about sales news ? hopeful about keeping jobs after merger ?
III . Week5 Lecture2
**********************
It's Showtime !
******************
1. Rehearse - alone; with colleagues
2. Carmine Gallo Steve Jobs Keynote Analysis
******************************************
Convey Info => Inspire
***********************
Who does the best job of that in the word
Macworld2008 - there is something in the Air today (Macbook Air)
unveil a single headline that sets the theme - today Apple is going to reinvent the phone
Theme - Make it clear and consistent; "today we make it easier to make quota"; memorable & sets direction
A reason to listen - so I have got four things I would like to talk about with you today; let's get started
Always provide outline - verbally open close section with transition in between
Make it easy for listeners to follow story; use outline
Wow the audience - Extraordinary year for apple; amazing cool passionate enthusiastic incredible unbelievable awesome
Not stiff formal lacking pizzazz; be passionate & demonstrate enthu
permission to have fun and be excited about what you do
Sell experience - not hardware
Make numbers and statistics meaningful - 20,000 iphones every day on average
Give context to numbers - 12 GigaBytes; listen to music while traveling to moon and back
Make it visual - Easy on eyes visual, simple not overwhelming; don't fill with mind numbing data text charts
Very little text, 1-3 images - paint a picture; short on bullet points; big on visuals
To inspire treat it like a show - ebbs flows themes transitions video clips demos guests dramatic flair
Macbook Air - open Manila envelope, pull laptop out; feel for how thin it is
Identify one memorable moment of your presentation - ahead of time; build up to it
Rehearse Rehearse Rehearse - spend hours to practice; perfectly synchronized; effortless
Steve Jobs creates Extravaganza, a dazzling presentation
One more thing - add to the drama at the end
Add new product, feature
Introduce the band - heightens the band; added bonus
Approach as an event - a production with a strong opening; product demo; strong conclusion, encore
IV. Received Feedback on Presentation - Smarter Planet from lifelong learning
************************************************************************************************************
Reduce text, ensure Agenda & Closing slides are linked, add slide for skeptics, do a thorough check to pass the presentation rules above
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