Business Communication & Ethics - Week4 Summary, 4/29/12
Jack Welch MBA Program
This was another great week of learning.
What is amazing is how the learning level increases so sharply in going from reading a book, emphasizing with lectures, applying by doing the assignment, and quite importantly getting feedback from classmates and yourself.
I have gained ***a valuable framework to create a powerful presentation***.
Equally importantly I have learned to stay away from snoozer presentations.
The checklist I have created for my own use is shown below, synthesized from the class experience overall this week. This is what I will be using going forward before any presentation gets out my door.
In fact I have a major presentation at work on Tuesday and I am using this already !
Basic Method of Preparing for a Presentation
****************************************************
1. Goal - Nourish the needs of audience
**********************************************
Force open a wider view for the audience with all your might and help audience learn
Make the audience walk out the door transformed - deliver, enlighten, contribute, with new value
Make it actionable - Cut out background stuff; Tell people what they need to do
2. Topic - Choose the right topic with something new and relevant
**********
3. Audience - Know the audience & tune the presentation
**************
4. Content - Grab attention with hooks to heart and mind
************
* Make mental connection with logic
* Make emotional connection
* Make it a major showcase of brains, talent, ability to lead
* Clean up chart junk
* Pay particular attention to opening and ending effectively
5. Kinds of info of greatest use to audience are
******************************************************
A warning - "this will soon affect you, so consider using..."
A customer insight - "seeing signs of customer flight...here are steps to take"
A best practice - share a productivity boosting method
A tool - introduce a new productivity boosting tool
Lessons learned - "here is what I did wrong...what you can learn from this is"
Lessons learned - "how I handled a disaster crisis...here is something that might help you"
Teaching vehicle - "here is how we succeeded...you can use this and save yourself time"
Report card - "here is how I rate this experience...here is a structure for the future"
6. Presentation T ups
*************************
Provoke, interest, impress
7. Presentations that cannot fail
*************************************
Brevity - State how brief you will be
Useful- How important you believe what you are about to say will be
Deliver - Keep the promise and deliver the goods
Grab - Draw the audience away from their laptops, blackberrys
8. Recognize that the audience is Jaded, Bored, Fatigued, Distracted
********************************************************************************
Keep it short & Give it your all
Week4, Lecture 1
*********************
1. Develop the skill to present well - sell others on fresh new ideas that really matter
************************************************************************************************
2. "If you can't present, you can't lead", Larry Bossidy, CEO Honeywell
********************************************
3. Hallmarks of a bad presentation are
*********************************************
- nothing is changed: status quo
- little is learned: vague, dense, irrelevant
- failure is concealed
- perfunctory powerpoints
- disengaged with buzzwords & jargons
- endless slides with data & droning: draining data dump
- uninspiring snoozers that bore everyone with recitation, recycled jargon
- busy dreadful unreadable charts
- has material of little interest or use to anyone
- helps no one (audience walks out yawning, scornful, bored to death)
4. Presentation must be a call for change
************************************************
Objective is to be a learning organization that is:
Smart - constantly gets smarter
Productive - becomes more productive
Exciting - becomes a more exciting place to work for
5. Learning organizations
*****************************
share ideas (not hoard them)
high potentials help each other by sharing what they learned (not try to look smarter vs colleagues)
admit mistakes & failures (don't gloss over them with sugar coating)
capitalize on the teachings
6. Think about a radically different way to present
*********************************************************
Walk in the room, stand up, deliver a Tour de Force 8 minutes pitch that changes the way audience sees the world; is able to make them see real value
Week4, Lecture2
********************
Step1. Understand that your presentation is a big deal
*********************************************************
People evaluate you
See it as a grand opportunity, seize the chance and differentiate
Step2. Put in the time - show you give a damn
************************************************
Stun with the quality of your thoughts, insights, efforts, intensity
Step3. Never face strangers
*********************************
Get an idea of every single person in the room, care about their opinions
Ask for inputs - what would they like to hear
Link it to what you know
Step4. Anticipate the right type of key questions the presentation must answer
******************************************************************************************
Are we wasting time ?
Do we need to change our approach ?
What are the biggest blocks to our productivity ? What can we do about them ?
Step5. Reflect on the project
**********************************
Sit in a quiet room
What have you learned that could help others ?
Do you have any small insights ?
Is this a waste of time ? why ?
Step6. Write down your ideas
**********************************
Come up with your own views - write in a notebook
Genius is that which makes the complex look simple.
This class is pure genius as it sets me on a direction that will enable me to reap rewards for the rest of my life with much improved presentations.
Dr DP
Jack Welch MBA Program
This was another great week of learning.
What is amazing is how the learning level increases so sharply in going from reading a book, emphasizing with lectures, applying by doing the assignment, and quite importantly getting feedback from classmates and yourself.
I have gained ***a valuable framework to create a powerful presentation***.
Equally importantly I have learned to stay away from snoozer presentations.
The checklist I have created for my own use is shown below, synthesized from the class experience overall this week. This is what I will be using going forward before any presentation gets out my door.
In fact I have a major presentation at work on Tuesday and I am using this already !
Basic Method of Preparing for a Presentation
****************************************************
1. Goal - Nourish the needs of audience
**********************************************
Force open a wider view for the audience with all your might and help audience learn
Make the audience walk out the door transformed - deliver, enlighten, contribute, with new value
Make it actionable - Cut out background stuff; Tell people what they need to do
2. Topic - Choose the right topic with something new and relevant
**********
3. Audience - Know the audience & tune the presentation
**************
4. Content - Grab attention with hooks to heart and mind
************
* Make mental connection with logic
* Make emotional connection
* Make it a major showcase of brains, talent, ability to lead
* Clean up chart junk
* Pay particular attention to opening and ending effectively
5. Kinds of info of greatest use to audience are
******************************************************
A warning - "this will soon affect you, so consider using..."
A customer insight - "seeing signs of customer flight...here are steps to take"
A best practice - share a productivity boosting method
A tool - introduce a new productivity boosting tool
Lessons learned - "here is what I did wrong...what you can learn from this is"
Lessons learned - "how I handled a disaster crisis...here is something that might help you"
Teaching vehicle - "here is how we succeeded...you can use this and save yourself time"
Report card - "here is how I rate this experience...here is a structure for the future"
6. Presentation T ups
*************************
Provoke, interest, impress
7. Presentations that cannot fail
*************************************
Brevity - State how brief you will be
Useful- How important you believe what you are about to say will be
Deliver - Keep the promise and deliver the goods
Grab - Draw the audience away from their laptops, blackberrys
8. Recognize that the audience is Jaded, Bored, Fatigued, Distracted
********************************************************************************
Keep it short & Give it your all
Week4, Lecture 1
*********************
1. Develop the skill to present well - sell others on fresh new ideas that really matter
************************************************************************************************
2. "If you can't present, you can't lead", Larry Bossidy, CEO Honeywell
********************************************
3. Hallmarks of a bad presentation are
*********************************************
- nothing is changed: status quo
- little is learned: vague, dense, irrelevant
- failure is concealed
- perfunctory powerpoints
- disengaged with buzzwords & jargons
- endless slides with data & droning: draining data dump
- uninspiring snoozers that bore everyone with recitation, recycled jargon
- busy dreadful unreadable charts
- has material of little interest or use to anyone
- helps no one (audience walks out yawning, scornful, bored to death)
4. Presentation must be a call for change
************************************************
Objective is to be a learning organization that is:
Smart - constantly gets smarter
Productive - becomes more productive
Exciting - becomes a more exciting place to work for
5. Learning organizations
*****************************
share ideas (not hoard them)
high potentials help each other by sharing what they learned (not try to look smarter vs colleagues)
admit mistakes & failures (don't gloss over them with sugar coating)
capitalize on the teachings
6. Think about a radically different way to present
*********************************************************
Walk in the room, stand up, deliver a Tour de Force 8 minutes pitch that changes the way audience sees the world; is able to make them see real value
Week4, Lecture2
********************
Step1. Understand that your presentation is a big deal
*********************************************************
People evaluate you
See it as a grand opportunity, seize the chance and differentiate
Step2. Put in the time - show you give a damn
************************************************
Stun with the quality of your thoughts, insights, efforts, intensity
Step3. Never face strangers
*********************************
Get an idea of every single person in the room, care about their opinions
Ask for inputs - what would they like to hear
Link it to what you know
Step4. Anticipate the right type of key questions the presentation must answer
******************************************************************************************
Are we wasting time ?
Do we need to change our approach ?
What are the biggest blocks to our productivity ? What can we do about them ?
Step5. Reflect on the project
**********************************
Sit in a quiet room
What have you learned that could help others ?
Do you have any small insights ?
Is this a waste of time ? why ?
Step6. Write down your ideas
**********************************
Come up with your own views - write in a notebook
Genius is that which makes the complex look simple.
This class is pure genius as it sets me on a direction that will enable me to reap rewards for the rest of my life with much improved presentations.
Dr DP
No comments:
Post a Comment