JWI 599 Capstone Week5 Summary, 8/4/13
At the core the problem boils down to a lag in spending for marketing and quality. The concern is competition may be outspending the CTC team. The team regrouped and corrected the course this week with strategic moves in marketing and quality. If our decisions are right we should see contribution margin stepping up nicely to 62% vs target of 70%-75%.
Through the role plays we learned how to work together with the Union and build bridges for a brighter future together. We also succeeded in getting favorable deals from suppliers.
As the GM, I learned how to evaluate the performance of each team member by thinking critically about where they each can improve further. As every team member is performing at the highest level, this was another great week for everyone.
Dr DP
At the core the problem boils down to a lag in spending for marketing and quality. The concern is competition may be outspending the CTC team. The team regrouped and corrected the course this week with strategic moves in marketing and quality. If our decisions are right we should see contribution margin stepping up nicely to 62% vs target of 70%-75%.
Through the role plays we learned how to work together with the Union and build bridges for a brighter future together. We also succeeded in getting favorable deals from suppliers.
As the GM, I learned how to evaluate the performance of each team member by thinking critically about where they each can improve further. As every team member is performing at the highest level, this was another great week for everyone.
Dr DP
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